A branding agency for founders that have built something
For the service-based business owners that have done the hard work, who figured it out without a roadmap. Who are now busy running a successful business that has outgrown its own identity. This is your next chapter.
Brand Strategy
Visual identity
Web Design
Creative Support
Copywriting
SEO + AEO
Brand Strategy Visual identity Web Design Creative Support Copywriting SEO + AEO
Our Approach is different
Because aesthetics without strategy is just expensive decoration
We approach every project as marketers first, ensuring that every visual choice, every page layout, and every piece of messaging is designed to perform, convert, and drive results.
This means your brand isn’t just beautiful; it’s built with intention, strategy, and a deep understanding of what moves your audience to take action, so you can grow with clarity and confidence.
Select samples of work
Brand Strategy, Design & Website
View The Case Study
Brand Strategy, Design & Website
View The Case Study
Brand & Website Design
View The Gallery
Browse our portfolio
“My inquiries have increased more and more, my contract prices are higher, and so is my projected revenue.
I noticed a huge shift in bookings once I got the brand strategy then more aligned leads with the brand design. I get compliments all the time on my branding! I’m overall insanely happy with how everything has been scaling.”
- Rachel H., Little Dove Floral
Our clients have been featured in:
WELL + GOOD
BYRDIE
TODAY
GLAMOUR
THE KNOT
US WEEKLY
Our Core Services
Brand Strategy & Identity
Your brand identity shapes the way your audience perceives your business. When positioned and designed intentionally, it becomes the foundation for premium pricing, stronger demand, and long-term growth.
The Details
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Every brand begins with refined positioning, audience insight, and defined differentiators. From there we layer on a cohesive and artful visual system to elevate the way your dream client or customer perceives your business and your value.
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During your Discovery Call, we’ll get a feel for your goals, needs, and expectations. From there we will curate a custom proposal of our recommended services.
Investment starts at $3,500 and each project has about a 4-6 week turnaround. -
You’ll receive refined positioning insights, audience clarity, and key differentiators that guide how you speak about and show up in your market.
The visuals will include a mood board, full logo suite, a typography system, curated color palette, graphics and mock-ups, and comprehensive brand guide.
This is for you if:
+ You feel that your business has outgrown your visual identity
+ Your work has elevated but your visuals haven’t caught up
+ You’re confident in your offers, but not in how you show up online
+ You need a brand that supports premium prices
+ You want to be recalled, referred and recognized in your industry
Brand & Website Design
Our full service experience that includes everything in Brand Strategy & Design plus our Website Design & Development services. Your website should be your most powerful sales tool. When built strategically, it guides your audience from curiosity to inquiry, tells your story in an impactful and memorable way, builds trust, and drives action.
The Details
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This package starts with everything in Brand Strategy & Identity.
The next phase is centered around hierarchy, flow and user experience design. We map the customer journey, refine your messaging, and structure your content to guide visitors naturally from interest to inquiry. Every website is built with hierarchy, intentional page structure, streamlined navigation and foundational SEO.
The result is a digital experience that feels effortless, elevated, and aligned, while quietly working behind the scenes to convert. -
During your Discovery Call, we’ll get a feel for your goals, needs, and expectations. From there we will curate a custom proposal of our recommended services.
Pricing for custom brand & website combined starts at $7,500 and varies based on scope. Turnaround time is 8-10 weeks. -
Everything included in Brand Strategy and design. Plus, a website hosted on Shopify, Squarespace or Showit that includes a custom Home, About, Services, and Contact page. All websites include foundational SEO set-up, integration of your CRM system’s inquiry form if applicable, Instagram feed integration, and an Instagram links page.
Every website is built with hierarchy, intentional page structure, streamlined navigation and of course, stunning design.
This is for you if:
+ Your website looks fine, but it’s not generating consistent inquiries
+ You’re sending traffic to a site that doesn’t reflect the level of your work
+ Your messaging feels unclear or scattered
+ You’ve DIY’d your site and it shows
+ You want a user experience that feels seamless and elevated
+ You’re ready for a digital presence that supports long-term growth
Design Intensives
Design Intensives are streamlined, high-impact single day engagements created for founders who need clarity and elevation without the extended scope of a full-scale partnership. This is for you if:
This is for you if:
You’re ready to elevate your brand or launch a new one
A long term, 3-4 month engagement isn’t for you
You’re confident in your offers and simply need a refined presence
You’re less concerned with strategy and more concerned with visuals
You just need a landing page of a very simple website
The Details
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A focused, high-impact experience designed to deliver essential brand foundations in a condensed timeframe. Through a guided strategy session and intentional creative direction, you’ll walk away with a cohesive visual identity and the clarity to confidently present your work. (Limited availability)
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A streamlined web intensive designed to move you from inconsistent to intentional, fast. We build a strategic, conversion-focused, 1-3 page website that supports visibility and growth. (Limited availability)
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During your Discovery Call, we’ll get a feel for your goals, needs, and expectations. From there we will curate a custom proposal of our recommended services.
Our Design intensives are $2,000 - a 50% deposit is required upon booking, and the remaining balance is due on your Design Day.
You will receive a fully developed brand or website within 24 hours.
Add-on Services:
Copywriting
Seo + AEO
Art & Illustration
Social Media Templates
Merch Design
Email Marketing Set Up
Copywriting Seo + AEO Art & Illustration Social Media Templates Merch Design Email Marketing Set Up
Client Success Stories
City & Sea built me a brand and website that feels completely aligned with who I am and the clients I want to attract, and the results have been incredible. I've seen increased inquiries and bookings, and my brand finally matches the level of service I provide. City & Sea doesn't just design pretty things. They create branding that drives real growth. -Brandy Flamino
Spray Tans By BrandY
After launching my brand and website with City & Sea, I booked 16 clients within the first year alone. Shannon was thorough, communicative, and efficient from start to finish — and the compliments I continue to receive are a testament to her expertise. Launching with a strong brand made all the difference.
-Jenny Corbett
Jenny Corbett & Co interiors
Since working with City & Sea, I've confidently raised my prices to match my work and started booking clients who align with my vision. I couldn't recommend Shannon more if you're a business owner looking to refresh or level up. You will get everything you wanted and more.
- Kourtney Reese
Timeless Traditions
Meet Shannon
Founder & Creative Director
I didn't go to design school. I went to school for marketing, and I spent a decade learning how people actually behave online before I ever launched a studio.
I built my career in performance marketing and digital strategy, studying the data behind what makes someone stop scrolling, stay on a page, and take action. I've analyzed hundreds of heatmaps. I've diagnosed websites that looked beautiful but weren't converting. I know where the eye goes, how fast someone decides to leave, and what it actually takes to make them stay.
When I left a Creative Director role at a New York agency to build City & Sea Creative, I made a decision: every brand and website we design would be built on that foundation. For how real people discover, evaluate, and choose a business, and engineered to make your ideal client think “she's the one.”
That's what you get when you work with us. A decade of performance marketing expertise, baked into every design decision. Brand and website design built to take you to the next level of potential.
