Caitlyn Dominic, Founder and Makeup Artist of Makeup by Caitlyn Michelle reached out to me shortly after she did my own makeup for my branding photos. She had been running a successful makeup artistry business for years, leaving her corporate role to pursue MBCM full-time. She needed help further developing her brand and had such a fun vision I was eager to build upon. Shortly after developing her visual identity, we dove in to her website content and reorganized the hierarchy of information throughout, and redesigned the entire website.